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Style Frames

Sketches
For this project I was tasked with designing a logo animation for a brand advocating against fast fashion. In my sketches I wanted to create a triangular logo that looked similar to recycling. In addition, I also sketched out the logo's stroke rotating.Â


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In the top scene, I create and use shape layers to trace out a triangle. I then offset the triangle into 3 parts and animate the stroke using a trim path, this makes the logo move like it's loading.Â
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In the bottom shot, I am animating the wordmark using a pre-composition. By using a pre-comp I am able to reveal the letters from offscreen an Invisible area with the addition of position movement.
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